PRIMOEZA is a label and online boutique offering a thoughtful selection of clothing, textiles and related items. It was established in 2009 by Elizabeth Yong after she studied Studio Textiles at RMIT and was initially conceived of as a knitwear label, where items were handcrafted individually in-house. It has since evolved into a space to both produce and curate textile lead products and collaborate on projects with other like-minded designers. Elizabeth is based in Melbourne and the label was named after her cats, that is, studio-mates : ) at the time, Primo and Ezra. And, because many people ask, it is said like an Italian word - pree-MOE-za.
Illustration by Luci Everett