Primoeza is a Melbourne based label established in 2009 by Elizabeth Yong. Named after Elizabeth's cats at the time, Primo and Ezra, the label has travelled a slow and winding path where life and work are intertwined and inform one another.

Initially set up as a knitwear label, it has since evolved into a space to explore fashion, textiles, photography and other collaborative work.

Elizabeth has studied for a BA in Film and Philosophy at Monash University, a certificate in Photography and Studio Textiles at RMIT.